The Back Office of a World Cup Summer

Every smooth match-day service was won three days earlier in the back office: the schedule that anticipated extra time, the produce order that assumed double covers, the closer who was asked — not surprised — to stay past penalties.

Schedule to the fixture list

Build shift templates per match slot (early kickoff, prime time, late), push them out the moment fixtures confirm, and let staff swap within rules. Order inventory against the bracket, not the calendar week — and remember extra time when you plan clopens: a closer who left at 1am can't legally open at 8.

A quick readiness checklist for the final rounds

• Print the remaining match schedule (quarterfinals through the July 19 final) and staff to it.
• Build a two-item "match special" menu that your kitchen can push out fast at volume.
• Turn on order-ahead and pickup time slots to flatten the halftime spike.
• Let an AI agent or overflow service catch the phone; every missed call this month is a missed table of four.
• After each match day, compare sales by hour against a normal week — the delta is your playbook for the 2027 events season.